Great Brands Continue to Find Relevance - IBM, Schwinn, Continental Airlines reinvent their brands

Great Brands Continue to Find Relevance - IBM, Schwinn, Continental Airlines reinvent their brands - Brief Article

The stunning recent admission that Jack Welch retracted General Electric's requirement of being No. 1 or 2 in any market is a perfect example of how companies must continue to reinvent themselves and their brands in the face of changing market conditions, shifting customer needs and hyper-competitive brand landscapes.

Welch recognized that by insisting on a No. I or 2 position, G.E. was potentially missing out on high-profit, sizable opportunities it could compete in very credibly

Similar to G.E., Schwinn, Continental Airlines and IBM all faced major competitive issues 10 years ago, none bigger than the risk of becoming irrelevant in the minds of their customers. All three had to reinvent their business and brand strategies, and create relevancy in dramatically different ways.

Fast-forward to today and not only have they rediscovered their brand relevancy but, in fact, enjoy leadership positions, just like G.E does. How did they do it?(Continue Reading)

Riding on success: Santa monica company makes inroads into the exercise equipment industry by joining with reebok to use the sports apparel giant's marketing
Riding on success: Santa monica company makes inroads into the exercise equipment industry by joining with reebok to use the sports apparel giant's marketing ...(Continue Reading)

Great Brands Continue to Find Relevance - IBM, Schwinn, Continental Airlines reinvent their brands - Brief Article
The stunning recent admission that Jack Welch retracted General Electric's requirement of being No. 1 or 2 in any market is a perfect example of how ...(Continue Reading)

Better Body Fitness offers exercise gear
Spokane Valley residents who made a New Year's resolution to get in shape should take note of the new Better Body Fitness location at Broadway and Argonne. The store sells home and commercial e(Continue Reading)

Moving Crew
You need to get moving. Let's face it, we all do to boost our chances of staying healthy and energetic, regardless of age and athletic inclination.(Continue Reading)

At-home workout - choosing exercise equipment
If you want the convenience of working up a sweat at home, be sure you know what to look for when it comes to equipment. Maybe some of us have tried ...(Continue Reading)