The Nautilus Group's Schwinn Brand to Be Tested in Sears Stores; Schwinn Products Planned for 30 Sears Stores Beginning in July Life Portal BR

The Nautilus Group's Schwinn Brand to Be Tested in Sears Stores; Schwinn Products Planned for 30 Sears Stores Beginning in July

VANCOUVER, Wash. -- The Nautilus Group, Inc. (NYSE:NLS), a leading marketer, developer, and manufacturer of branded health and fitness products, announced today that it is teaming up with Sears, Roebuck and Co. (NYSE:S) to begin a test of its Schwinn Fitness brand of cardiovascular equipment at select Sears locations nationwide.

Under the agreement, Nautilus will test market certain of its Schwinn fitness exercise bikes in 30 full-line Sears' stores beginning in the third quarter of 2004. The test will consist of the Schwinn Fitness upright exercise bike and recumbent exercise bike, both of which include Schwinn's quality features.

Tim Hawkins, Chief Customer Officer of Nautilus commented, "The strength of Schwinn Fitness branded products combined with Sears' commitment to providing the most trusted and preferred brands creates an ideal relationship. Ultimately, the Sears consumer will be rewarded with quality fitness products from a great retailer."(Continue Reading)

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