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To carb or not to carb? The National Restaurant Association reports that more than 40% of family and casual dining, 27% of fine dining, and 68% of quickservice operators said they had added a new carb-controlled item to their menu as a result of the low-carb diet trend. But The NPD Groups Dieting Monitor found that only a very small percentage of those surveyed actually followed a low-carb diet. Less than five percent (4.3%) reported being on a low-carb diet in January 2005, down from 8.4% in mid-January 2004. Among those 11,000 surveyed by NPD for its Report of Carbohydrate Consumption Patterns, virtually none were cutting carbs to the degree low-carb diets recommend. "The buzz is not about those few actually following the diet, but those who are simply trying low-carb or high-protein dishes," said Harry Balzer, vp, The NPD G(Continue Reading)
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